♥ H A P P Y W H I T E D A Y ♥

Following the 14 Feb, there is another celebration of LOVE.  It’s the White Day (ホワイトデー, Howaito dē) which is celebrated in Japan, South Korea as well as Taiwan.  

White Day was actually “created” by the National Confectionery Industry Association (全国飴菓子工業協同組合) in Japan back in 1978.  It’s some marketing plan of the company for boosting sales.  The original purpose is to act as an “echo” to Valentine’s Day where men would return gift to the women who gave them chocolate and other gifts on Valentine’s Day (in Japan, women are the ones to give chocolate to men which might be a bit different from other cultures).  Since then, confectionery companies started to market white cholocate as the “return gift of choice”.  But nowaways the return gifts can be edible and non-edible items such as jewelry or objects of sentimental value, or white-coloured clothing.

In my opinion, if you love someone any day can be Valentine’s Day or White Day =)

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